Know Where Your Food Comes From

We get it, attribute labels can be confusing, complicated, and sometimes misleading. At FoodMaven, we believe in empowering you in making educated choices about what products you’re consuming and what businesses you’re supporting.

What Labels Mean... and Don't
Types of Attribute Labels
Certified Labels

These certifications are given by a third party to meet a set of specific standards around how the product was grown, raised, and/or produced.

Non-Certified Labels

These labels are given to support a claim around how products were grown, raised, and/or produced in compliance with a set of standards. However, they are not verified or certified by a third party.

Marketing Labels

Wording used by a company to make claims about a product to appeal more to buyers without meeting a specific set of standards.

Let's Explore


Let's explore what the USDA organic certification means, requirements, and benefits. We even visited 4th generation farmer, Amber Strohauer, to hear about her experience growing organic.

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Local can refer to your neighbor's jam business or a coffee processor in your state. When you purchase local, you're eating fresher ingredients, supporting the local economy, and promoting sustainable practices.

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Kosher & Halal

These two certifications are defined and verified by religious communities. However, you don’t have to practice these religions to receive the sustainability and humane benefits of the products.

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Cage Free, Free Range & Pasture Raised

Typically, factory farms are built for easy, cheap, and fast production. However, it’s not the most sustainable or humane. There are several certifications that help inform buyers about where their food comes from.

Antibiotics & Hormones

Labels that promote "raised without antibiotics" or "no added hormones" ensure that the animals were not given any additives or synthetics to increase production or prevent disease.


Grocery stores stock shelves with products that have a consistent shape, size, and color. However, nature doesn’t always produce food that meet store requirements. These products contribute to the billions of pounds of perfectly good food that is thrown away in landfills each year.